Goodbye Pocket Camera
Kamis, 01 Agustus 2013
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Together with the increasing popularity of smart phones, digital compact camera market is getting drowned aka compact camera. During the first five months of 2013 alone, the number of pocket cameras shipments declined 42 percent globally, according to industry group Camera and Imaging Products Association based in Tokyo, Japan, as quoted by AllThingsD.
Other data from the IDC equally alarming. According to the market research firm, the digital camera market peaked in 2010 with sales of 144 million units. This year, that number could be reduced to only 102 million.
The largest decrease occurred in the segment of compact cameras, which this year is expected to drop to 80 million units from 132 million units sebayak three years ago. "This is a classic example of industry that is unable to adapt to consumer demand," said IDC analyst Christopher Chute digital imaging.
Most digital cameras until now is a stand alone device that does not have Internet connectivity, eg via WiFi. Of the six cameras that will ship this year, only one of which is equipped with WiFi features, according to IDC.
As a result, more and more consumers are choosing unkuk snapped photos with smart phones than digital cameras. "We started to see people using a smartphone to share photos. Interests of consumers also shifted in that direction," said Mistuo Matsudaira, Canon executive in charge of set strategies pocket camera.
The number of photos taken of the increased sharply. According to Fujifilm, every year there are 1.6 trillion photos taken with smart phones, digital cameras, and other devices. Compare to 2000-the heyday of film cameras where there are only about 100 billion photos taken per year.
The more expensive
Then, how the digital camera manufacturers to react to changing market conditions? Many of them have the same idea, namely to cut a pocket camera models and shift the focus to get a profit from the cameras are more expensive, such as a camera with an optical zoom of 10x or more that have a large sensor.
Fujifilm, for example, plans to reduce the number of digital camera models from 20 pieces to be only half. Inexpensive models is limited, while the premium model strengthened. While, Panasonic says will reduce camera model "entry level". The same steps will also be taken by Olympus.
Last month, Sony said it will target high-end consumers through a series of premium cameras, as RX1R that embed a full-frame sensor in your body. This model camera is not cheap, the price reached 2,800 U.S. dollars per unit. Sony says that the average price of digital cameras has climbed more than 20 percent in the first quarter of 2013.
Sony's position in this case is unique because the manufacturers improve the quality of smartphone camera sensors are made to undermine his own digital camera market.
The Canon also plans to focus on the camera models "at a higher price", but the manufacturer is also said that the goal is not to compete with smart phones, but working with the smart device.
Canon PowerShot Camera N cardboard, for example, is designed to be easily connected with smart phones and divide the photos via the Internet. The camera also features a variety of photo filters are familiar with mobile consumers. "The job of the camera is taking a good photograph," Matsudaira said. "We did not want to compete with a smartphone."
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Judul: Goodbye Pocket Camera
Ditulis oleh Unknown
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